Do You Know Your Webpage Response Codes?

Busy, busy, busy here at Summit Online Marketing/SEO Liverpool. We’re currently working on a large project that requires the use 301 redirects to new webpages.

So we thought a good post would be to run over the rest of the response codes. I feel this will be of particular benefit, if like me you’ve approached SEO from a marketing background rather than coding or a webdesign perspective.

200 OK

How Is It Used - You request page X and then page X is shown. Gives you the page you’ve requested.

Who Uses It - You probably thought you’d never seen this one! Well you’re wrong, this is the status code of a return a good page. Everybody uses it.

301 Moved Permanently

How Is It Used - We know you want page X, Page X has been moved and I’ll take you to the new location.

Who Uses It  - This is probably most used with SEO. We do so as it’s a good way to keep the value associated with a URL and its content.

302 Found Moved Temporarily

How Is It UsedPage X requested, we’ve temporarily moved page X here, let us take you its temporary.

Who Uses It – It’s useful if you’re temporarily moving a webpage around a site. If you have a product under ‘new’ or it’s seasonal and will move back in the near future.

401 Unauthorised

How Is It UsedPage X is password protected. You haven’t entered your login or you’re trying to move past a protected page…. So you can’t

Who Uses It - Useful if you have restricted access content that you only want to serve to select visitors. Remember, content beyond this page will not be indexed.

403 Forbidden

How Is It UsedYou’ve requested page X. You don’t have permission for page X, under any circumstance, so no!

Who Uses It - This page is for special people, usually administration or very limited to a few people

404 Not Found

How Is It UsedPage X has been requested, but page X is not available to you.

Who Uses It – The page usually doesn’t exist. These pages are mainly roadblocks for users and Google. Create a custom 404 and add some links back to the key-pages and you may keep hold of the visitor or two.

410 Gone

How Is It UsedPage X. We know page X but we’ve taken it down permanently.

Who Uses It – SEO’s use it to remove penalised pages. It’s a good page to say we’ve removed this page deliberately and forever.

500 Internal Server Error

How Is It UsedRequest for page X, but we’re not sure what has happened to page X.

Who Uses It – Nobody, this is an error.

503 Service Unavailable

How Is It Used -Page X is requested, response when trying to find X is ‘We have a big problem not going to show anything to anyone today’.

Who Uses It – The website is down. Who knows why.

Thanks for reading and I hope the response codes are clear.

We’ve put a little SEO spin the explanations of those you’ll commonly need. 301 is a great SEO tool. We use this as a way to transfer value from one URL to the newly constructed replacement. Personally, I wouldn’t use a redirect unless it’s an absolute necessity. You’ll always initially take a hit, but if you’ve done everything right, you’ll get almost all the value back.

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Link Analysis Using Competitors Websites

On 3 occasions last month our SEO Liverpool blog was asked how to obtain quality links.

This is an interesting question, what is a quality link? We think the evaluation of potential links and finding those that are causing harm, are the most important factors when understanding which links can provide value.

We all know the Panda and Penguin updates have focused link-builders on link quality, this means we should really be evaluating all potential links!

I thought I’d post a little on how and which links you should evaluate from your competitors websites, so you better understand strategy and improve your link profile.

Choose your competitors

It’s probably the hardest start to make, all you know so far is that a particular competitor pops up in your space. This can either be in terms of products and services or keywords. I usually choose 5 competitors based on keywords and 5 on comparative services.

Find your link analysis tool of choice.

I’m a fan of the Open Site Explorer, but it can be a bit costly! I have been known to use software such as link-assist.  The standard wisdom states that you should look at your competitors results for followed links and 301 redirects. Obviously, these are great, but I like to download every links and evaluate them.

You can get a better feel for the strategy they use to generate links, or they may have lots of websites that you can easily post on too.

Check The Status Codes

You want the best links and at the very least to replicate those of your competitors. Adopt and adapt is the best policy, but for now we’re concerned with not getting the same rubbish links that all websites can accumulate.  Eliminate from your list all those links that are corrupt, 404, 302 or any other you think are suspicious. I have used screaming frog for this in the past, but their are plenty of other ways to this simply and manually.

Another review

Cross off the links you’ve found that already link to you. So you should only now have good links, that are functioning and are followed

Establish a base

Set a benchmark of those links that are a) very valuable b) could be difficult to achieve c) bread and butter. What I mean by this is have an overall score e.g for Page Authority, Google Cache frequency or at the least PageRank use a tool that evaluates the page in SEO terms.

Now rank them in order of importance and attainability.

Manually review

For each link, give the PageRank score, detail the type of site, links out and domain age.

Go Get Them then rinse and repeat with other competitors

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