Busy, busy, busy here at Summit Online Marketing/SEO Liverpool. We’re currently working on a large project that requires the use 301 redirects to new webpages.
So we thought a good post would be to run over the rest of the response codes. I feel this will be of particular benefit, if like me you’ve approached SEO from a marketing background rather than coding or a webdesign perspective.
How Is It Used - You request page X and then page X is shown. Gives you the page you’ve requested.
Who Uses It - You probably thought you’d never seen this one! Well you’re wrong, this is the status code of a return a good page. Everybody uses it.
301 Moved Permanently
How Is It Used - We know you want page X, Page X has been moved and I’ll take you to the new location.
Who Uses It - This is probably most used with SEO. We do so as it’s a good way to keep the value associated with a URL and its content.
302 Found Moved Temporarily
How Is It Used – Page X requested, we’ve temporarily moved page X here, let us take you its temporary.
Who Uses It – It’s useful if you’re temporarily moving a webpage around a site. If you have a product under ‘new’ or it’s seasonal and will move back in the near future.
How Is It Used – Page X is password protected. You haven’t entered your login or you’re trying to move past a protected page…. So you can’t
Who Uses It - Useful if you have restricted access content that you only want to serve to select visitors. Remember, content beyond this page will not be indexed.
How Is It Used – You’ve requested page X. You don’t have permission for page X, under any circumstance, so no!
Who Uses It - This page is for special people, usually administration or very limited to a few people
404 Not Found
How Is It Used – Page X has been requested, but page X is not available to you.
Who Uses It – The page usually doesn’t exist. These pages are mainly roadblocks for users and Google. Create a custom 404 and add some links back to the key-pages and you may keep hold of the visitor or two.
How Is It Used – Page X. We know page X but we’ve taken it down permanently.
Who Uses It – SEO’s use it to remove penalised pages. It’s a good page to say we’ve removed this page deliberately and forever.
500 Internal Server Error
How Is It Used – Request for page X, but we’re not sure what has happened to page X.
Who Uses It – Nobody, this is an error.
503 Service Unavailable
How Is It Used -Page X is requested, response when trying to find X is ‘We have a big problem not going to show anything to anyone today’.
Who Uses It – The website is down. Who knows why.
Thanks for reading and I hope the response codes are clear.
We’ve put a little SEO spin the explanations of those you’ll commonly need. 301 is a great SEO tool. We use this as a way to transfer value from one URL to the newly constructed replacement. Personally, I wouldn’t use a redirect unless it’s an absolute necessity. You’ll always initially take a hit, but if you’ve done everything right, you’ll get almost all the value back.