Getting SEO Support In House Part 1

Here at SEO Liverpool, we provide SEO training to small and medium sized company’s with the resources in-house to implement a home grown SEO campaign.

If you’ve started, or considering the same…

You’ve decided, quite sensibly to start your in-house SEO programme. It was probably a very tough sell to convince the directors, line managers and other associated company directors to take on board your idea. Firstly, they probably didn’t understand the requirements first time round. You’ve been asked to provide your projected return on investment, which as every full time SEO understands, is very difficult. Factors outside of your control, such as algorithmic updates and other companies that already have a robust SEO strategy and varying budgets, dictate that you can’t stress any rewards against definitive time scales. You may have only been given a meeting or even a couple of slides to really engage the teams. Everybody was probably really shocked when you spoke in terms of years instead of months, regarding investment.

… It was a very tough sell—but you did it!

You’re project gets the green light and you’ve been busy stressing the benefits and long-term returns. It’s consumed you since you came up with your SEO plans. You’re basically a 24/7 SEO strategist, you live the successes and bang your head against the wall when you hit the barriers. But you’ve done it, it’s up and running, people in the company no longer thinks SEO is a fallacy, and things are going well.

Or are they?

In recent months you’ve been feeling that things aren’t moving. Your bosses are inevitably looking for results, even more so since the substantial investment of time and money you’ve put in. You’ve hit a serious bump in the road, but with your superiors and department heads making the right noises you convince yourself you’re past the worst.

Now you’re seeing the reality of the situation, the support is nice, but those who implement your suggestions are slow to respond. The planned work, the prioritisation based on the projected R.O.I is not making it into the work flow. You hear that everybody wants to do the work but it’s a matter of resources.

What Do You Do?

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How To Keep Up With SEO Changes

As we discussed in the previous posts, search engine optimisation is in a constant state of change. As the search engines evolve, so does the web landscape and therefore SEO.

We have no classrooms, universities and no single website, conference or book that 100% keeps you ahead of the SEO curve.

Reading blogs, press releases and various other sources of information can help provide some insights about SEO changes.

Here at SEO Liverpool we feel that forums, conferences and social networks help filter out the rubbish, collective testing and best practice sharing are the only sure fire way of ensuring a technique is viable. It’s not easy and sometimes you’ll be taken in by the nonsense. It’s not easy to distinguish between good advice and less reputable companies that just want to sell a product or service. Our advice is simple…

READ, READ, READ… TEST, TEST AND THEN TEST SOME MORE.

If you’re a a little more advanced we’d recommend patent filing blogs. These detail recent patents by the search engines on how the may handle data and can therefore be of benefit. Although this may be considered a little advanced even for established SEO companies

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