Some Excellent Search Marketing Advice

Some quick tips for budding SEO company or in-house SEO’s

Strategy deployment and competition

Check your competition… simply try and have more content rich pages than them. Assuming you have the same amount of content and same amount of links. Treat it like a head to head race. Then improve your navigation and architecture to get the edge.

Assume we all have healthy marketing budgets to allocate towards these strategies. What do we do? We allocate a % towards each strategy. Because we know it works, and have demonstrated this. That’s what the bigger firms do. Implement as many strategies you can within that budget. Choose the ones based on looking at your competition. Not hard to find out the strategies they’ve deployed already. If you conduct good research, you won’t need to deploy all these strategies. Implement as many as you can afford and make sure you have conversion processes.

A bit about conversion.

Create a measurable goal for each page. Lots of pages have great filler and content, but don’t compel readers to take action. Capture an email, lead, sale, etc. Have a clear call to action at the end of the page to get to the next step. Put an phone number on there, or a simple a link that advances the process. Don’t make users search for the call to action.

When collecting personal info, make people feel secure about it. Get a security certificate. Some laws require it. Make the contact page have multiple mechanisms of communication. This is your opportunity to increase conversion rate.

Your ideal SEO team:

Designer
Web Developer
Content Writer
Marketing Manager
Wiz Technical Manager
Expert SEO Specialist
Expert Strategist that’s done it more than once

SEO Liverpool would appreciate your feedback

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