Negative SEO Is It Possible?

SEO training has evolved over the past 4 years, the fundamentals are still the same, but with vastly different ancillary objectives. As Summit Online Marketing, we go into businesses offering our tailored SEO packages. Generally, we discuss actions, provide robust strategic marketing plans and discuss relevant activities. Sometimes, a sheepish employee will asked this question “can we affect our competitors SEO efforts”?

Let me explain, a few years ago, we looked at the impacts, if any, of negative SEO on websites, and a discussion arose from an article on search sabotage.

A year later, we’re still discussing the consequences and seeing if negative SEO is still possible. In various threads we’ve read, the SEO community have indicated there are still ways to sabotage websites and rankings, from hijacking competitor’s DNS to doing it to yourself by killing your URL structure.

Now, though, there’s potentially more with the impact of new technologies. New concerns about sabotage may take the form of cloaked sabotage or reputation sabotage. This isn’t to say the impact of traditional techniques such as parasite hosting and embedding hidden links has been diminished.

We’d recommend that you need to be the one who protects your site, because Google isn’t necessarily reliable in that regard. (After all, Google is tracking billions of pages.) However, not many people know how to protect their own websites.

We believe that a lot of SEO sabotage attempts involve trying to trick Google into thinking that a site should be penalised and does not meet guidelines. That can be by directly modifying the site (through legitimate mechanisms to do so, or by finding vulnerabilities and exploiting them) and by modifying or setting up external references to a site.

Food for thought

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