Should We Optimise Phone Numbers

Firstly SEO Liverpool would like to wish all our readers a very Happy New Year.

Lets get to the first question of the year. Phone numbers, is there an advantage to having them on your search engine placement.

Would displaying a phone number in your title tag increase your click-through-rate for your search listing. Is the searcher actually searching for your phone number? We’re talking about the actual phone number not the phrase ‘phone number’…. depending on the business, maybe.

You could conceivably take away traffic from Yell, or other sites that list your business’s phone number.

The only interesting point for me would be optimising for competitors phone number, to draw in a click. You may possibly steal some traffic, but not a very nice tactic.

Personally, I think that meta data is to important to waste on phone numbers, use the local business listings for that type of optimisation

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