PPC Basics Part 2

SEO Liverpool understand that Using Pay Per Click without knowing the fundamentals of advertising and writing copy is absolutely pointless. You’ll be taken to the cleaners and beaten at every turn by people who have learnt the game and understand the equilibriums

There are excellent resources available for quickly and painlessly learning the fundamentals. Obviously experience, is key but practising the fundamentals will improve your results the minute you start. You can run small campaigns at relatively little cost that will help you gain the understanding needed.

Book-wise if you’re a novice their is no shame in the Adwords for Dummies by Howie Jacobson. Excellent read and still a good resource for anybody involved in running a campaign. The only drawback is Google adds features periodically to it’s Adwords dashboard and you need to keep update with the latest tools.

Also check out this PPC video… it will help you understand how the process of the bid auction works

You need to a flashplayer enabled browser to view this YouTube video



Did you like this? Share it:

Comments

  1. Hey There. I discovered your blog the use of msn. This is a very well written article.
    I will be sure to bookmark it and return to learn extra of your helpful info.
    Thanks for the post. I’ll certainly comeback.

Speak Your Mind

*