Professional Copywriters Never Get Stuck!
Sure — of course, everyone can have writer’s block, even a professional copywriter that is being paid £500 to write a hard-punching salesletter. But the professional copywriter won’t get stuck long!
You see, most Professional copywriters that write web copy and salesletters for a living will reach into their SWIPE file (a stash of old salesletters and headlines that were kept and filed away by the copywriter). Once the copywriter pulls out the stash of winning headlines and sales copy that had been filed away, it’s just a matter of time to review the material that will spark NEW ideas and bring the clarity of the project into focus.