Getting SEO Support In House Part 2

Continuing our the SEO Liverpool post on In House SEO.

In reality it maybe simpler, in fact so simple you may have overlooked it.

Most of the time, employees are simply busy! This could mean a couple of things

  1. People do not take kindly to new work being added to their work flow.
  2. People may not wish to be told they’ve got to learn new things.
  3. People have their own goals which measure performance, they want to meet their own targets and goals, not yours.

So what is the simple solution? Well, it’s a combination of listening, clear thinking and detailed planning.

Listening

This relates to goals, everybody needs their own goals to meet. In your case, you rely on others to perform tasks to meet your own goals. The likelihood is you’re not the person updating code or delivering and changing content. So through the goal may be stated simply enough (increasing inbound traffic) getting to it is absolutely a team effort.

In my experience the best way is to listen to people and help them achieve their goals. Then plan a way that shows how your effort will help them reach or exceed them. e.g. How the marketing mangers support will result in them exceeding targets and tapping into more markets, or using online marketing to gather data that will prove invaluable in offline campaigns.  This type of motivational approach won’t work in every instance, so what do you do to influence the rest of the teams, and make sure your tasks are undertaken?

So, we’ve covered the listening and we’ve touched on motivating others to implement your suggestions. We’ll cover the more in Part 3

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Page Speed Loading Times

As I’ve mentioned many times here at SEO Liverpool I get lots of questions via email. A frequently asked question and something I’d like to talk about today, is the importance of web page loading speeds. Basically, page loading speeds can be important!

Just for clarity, we’re talking about when you click on a website and it takes longer than expected to bring all the elements to the page. This isn’t a broadband problem, you may end up with a page that has no real elements and lot’s of white space.

I’m going to tell you why it’s important from two important perspectives

Human point of view

0.1 load speed – this is instantaneous a 1 second load will also seem very smooth. If you take between 5-10 seconds then you’ll lose potential visitors who’ll click off. There is not a definitive number as some of us are ‘children of the dial up’ and may have more patience. Another person may have less patience or assume the webpage is broken.

Search Engine point of view

About 4 years ago online marketing consultants became aware that page load speed is a part of the Google algorithm. This is important, but I wouldn’t get to hung up on it.

If you use Google Adwords for your PPC then page load speed takes on a more important role. In fact a very important role! It will be part of the landing page (web page) quality score.

This means that you could reach the positions you want and conceivable pay less per keyword.

Factors that may be detrimental to page load speeds

  • Masses of Java, CSS or Flash
  • High resolution images
  • Hosting your own videos
  • Frames – if you’re still using frames then you need a website update

 Next Steps

If you look at the Google webmaster central blog, it has a selection of tools that will help you determine problems and provide help.

 

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