SEO Basics – Meta Tags

The importance of the Title tag.

Meta data is probably the first port of call for most new SEO’s. If you get it right, then you can see a large gain as far as your optimisation efforts are concerned. I’m sure everybody understands what a title tag is, but lets make sure.

Lets examine them in more detail…

Title Tag = <title>This is what it looks like</title>

So as we’ve already stated the tag is a very effective tool for SEO. Almost every Search Engine Optimisation Consultant will have a slightly different way of using it. So how can we see it? Well, it is usually visible at the top of each browser once a website is open.

The established Rules

1) 70 Characters – This is the generally accepted wisdom, the title tag should be no longer than 70 characters. Any longer can be detrimental

2) Important Keywords¬† – The first keyword you place in this tag will be considered most important – If you write any content, own a website or pick up a product off the shelf. The first word/s will generally set the tone. e.g. If the most important content of a website is written at the bottom, then it’s obviously not the most important, think headline! A search engine generally uses this as a rule with all content.

3) What It Should Say – Every single page of your website should have a different title tag and this should reflect the content within that specific page. So if you’ll probably want the name of page, business name and a keyword. As above place the keyword first, page second and the business name third.

e.g. The Main Keyword Here | The Page Contact Us | Business Name Goes Here

On a side note, the piping (|) is used so we don’t waste characters… unless the keyword/phrase you’ve previously researched calls for it.

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