SEO Alternatives To Guest Blogging

As Summit Online Marketing and running the SEO Liverpool blog, we get numerous requests to guest blog. I’m not adverse to this, but sometime you simply can’t make the time.

We always stress to our clients the value of guest blogging and gaining reciprocal links for contributors, but I thought we’d give you another way to get bloggers onside.

Blogger Events

How

Hold an event for influential bloggers you’ve either found on twitter via followerwonk or those you’ve previously identified. If your website is about fashion, then it’s simple. If you’re trying to get content for an accountancy practice, then you’d need to pick a theme. e.g. Starting your business and financial forecasting or new business start up guide in 10 easy steps.

Note: It’s important to get a couple of details right, such as an appropriate time and the venue to meet.

You need to get the word out, choose an appropriate medium to inform your prospective bloggers and get them to spread the word to the community.

Whats the Offer

You need an appropriate offer for the prospective bloggers audience. Discounts, free space, promo-code, a gift, or a draw with a valuable prize … whatever! If it’s a seminar the accountancy company is running for small businesses, grant them free entry. Offer your bloggers free infographics to add to their posts or at least some stock images.

You can offer the bloggers a discount just for mentioning your businesses name, but the readers will need something else to sweeten the deal. You’ve added creditability and drawn in a bigger audience using the bloggers, but what does the prospective customer get out of it. It’s not the bloggers or our responsibility to sign up clients, it’s all about harvesting data, get social links from readers or simply generate a ‘buzz’ about the event

Seminars

If you’re an accountancy firm, and you want new self employed clients, the blogging will serve to promote the event. Give each blogger an individual product code and link to event invitation in the post.

From this you can monitor which blogger brought the most people and reward them appropriately.

The seminar needs to benefit the prospective clients, give away lots of good free information.

Tip At the presentation, you can offer them more free business tips if they friend your business on FaceBook or Google +

Regular Contact.

You should have blog posts written promoting your event, you’ll get bums on seats or at least email data from prospects requesting information… but that shouldn’t be the end of it. It is always good practice to keep in touch with those bloggers and offer little gifts or at least invite them round for a few free drinks.

Try it

 

Did you like this? Share it:

The fastest way to gain a high search engine ranking

I’ve dug out some information for an SEO Client of Summit Online Marketing Liverpool.

This is an incredibly common question and not very easy to answer in it’s current form. I’ve read a variety of posts on the subject over the past couple of years and here’s the general consensus.

Question: What’s the fastest way gain a high search engine ranking?

Lets break it down, all seasoned SEO Consultants understand the mantra ‘Content is King’ therefore the more relevant the content the better. A natural reaction to informative relevant and contextual content are links and these certainly help the cause.

So how do you generate content;-

Answer: From your Blog/News, any website that doesn’t generate content has a massive disadvantage unless awareness of the brand is already high.

I’d like to add that you can generate links from someone else’s blog, an article submission, a press release, or a directory like Yahoo. It doesn’t really matter where the links come from. But it’s the quality of the link that
has the most impact. The more PR (PageRank) and link popularity that a page has, the more of its “juice” that it will pass on to you. For example, the “real” purpose of most blogs, are to get deep incoming links to my main site. I post just a portion of an article on my blog, and then I deep link to the full story on my site. That way, all stories on my main site, have at least one incoming link.

In addition to the PR of the page hosting the link, what you say in the link is very important. Use your keywords in your links. They will build a Reputation for the pages that you link to. And that’s important for good SEO.

Did you like this? Share it: