The Secret to Getting Projects (Even Big Ones) Done Fast Part 2

Professional Copywriters Never Get Stuck!

Sure — of course, everyone can have writer’s block, even a professional copywriter that is being paid £500 to write a hard-punching salesletter. But the professional copywriter won’t get stuck long!

You see, most Professional copywriters that write web copy and salesletters for a living will reach into their SWIPE file (a stash of old salesletters and headlines that were kept and filed away by the copywriter). Once the copywriter pulls out the stash of winning headlines and sales copy that had been filed away, it’s just a matter of time to review the material that will spark NEW ideas and bring the clarity of the project into focus.

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Successful SEO with B2B part 2

This is the next part in my collective sessions on SEO and Site Architecture. I’ve be discussing creating a successful SEO campaign with a B2B site and this post is going to elaborate on keyword research.

2. Determine relative popularity

Once you’ve created a full list of potential keywords, you need to determine the relative popularity of those search terms. Often paid search keyword research tools (such as Google’s Traffic Estimator) won’t have data because traffic for these terms is low. In some cases, there will be data, but it will show very low activity. That’s okay. Don’t pay too much attention to that. Rather, use tools like Keyword Discovery to determine relative historical popularity of your keywords. This will give you some idea of which search terms are used more often than others on your list. The actual raw number of searches for a given search term really doesn’t matter much.
When you’re doing this work, remember to enter the starter keyword(s) or starter keyphrase, letting your research tool return permutations and long-tail options. Not only will this give you a larger list to consider, but the results will often lead you down a path you hadn’t previously considered.

At SEO Liverpool we use Worktracker as our Keyword discovery tool. It’s an excellent resource with the ability to dig around keywords, save campaigns and most importantly you can revisit and add to your projects. This is paramount in keeping your campaign viable and responsive to change.

When I’m looking for some quick data you can’t beat the Adwords keyword tool. It’s great for checking the value of core keywords. We use this data when meeting with clients to make them aware of potential clients numbers looking for there products or services.

Stick around for the next instalment.

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