More on keyword research
With my first tip, I’m going to use an American example (It’s still more than relevant for the UK and European search marketer)… it was a quick sample page I’ve taken from a previous client.
1. If you are a Realtor, instead of using an obvious “logical phrase” like “real estate” (with 323 million competing pages on Google), or using a keyword acronym such as MLS (over 40 million competing pages on Google.) Try a researching a single “root word” term like “listing” just all by itself, leaving Wordtracker to do the hard part. Here are a few examples – each with under 1000 competing pages – which I grabbed in under 3 minutes of Wordtracker research:
* “house listings parry sound” – 90 competing pages for this exact phrase.
* “Wyoming MN home listings” – 197 competing pages for this exact phrase.
* “michigan real estate listing” – 197 competing pages for this exact phrase.
* “Wisconsin Home listings” – 697 competing pages for this exact phrase.
* “Central Virginia land listings” – 95 competing pages for this exact phrase.
* “north oaks minnesota home listings” – 233 competing pages for this exact phrase.
2. If you are an affiliate marketer, avoid researching the exact product that you want to promote. For example “candlestick holders.” Try using a single word like “holder” to determine exactly what type of “holders” are in highest demand with lowest competition. You may discover many other products – that you hadn’t thought of – with better windows of opportunity. Here are a few examples using the root word “holder.” Each phrase has under 10 competing pages. My research time, a mere 90 seconds –
* “motorcycle wheel holders” – KEI 676.0 – Competing pages on Google – 1
* ” southwest pot holders” – KEI 768.0 – Competing pages on Google – 3
* “hanging vine holder” – KEI 924.5 – Competing pages on Google – 2
* ” folbe fishing rod holder” – KEI 1156.0 – Competing pages on Google – 9
* “.30 Remington shell holder” – KEI 1444.0 – Competing pages on Google – 1
3. Try working with descriptive verbs, instead of researching a specific product. Using comprehensive search, try researching words like “new” or “old” or “rare” or “limited” or “reconditioned” or “polished” or “bronzed” or whatever. Use any type of descriptive terms to explore all kinds of interesting data.
Tune in for the final post