As we discussed in the previous posts, search engine optimisation is in a constant state of change. As the search engines evolve, so does the web landscape and therefore SEO.
We have no classrooms, universities and no single website, conference or book that 100% keeps you ahead of the SEO curve.
Reading blogs, press releases and various other sources of information can help provide some insights about SEO changes.
Here at SEO Liverpool we feel that forums, conferences and social networks help filter out the rubbish, collective testing and best practice sharing are the only sure fire way of ensuring a technique is viable. It’s not easy and sometimes you’ll be taken in by the nonsense. It’s not easy to distinguish between good advice and less reputable companies that just want to sell a product or service. Our advice is simple…
READ, READ, READ… TEST, TEST AND THEN TEST SOME MORE.
If you’re a a little more advanced we’d recommend patent filing blogs. These detail recent patents by the search engines on how the may handle data and can therefore be of benefit. Although this may be considered a little advanced even for established SEO companies