Continuing our the SEO Liverpool post on In House SEO.
In reality it maybe simpler, in fact so simple you may have overlooked it.
Most of the time, employees are simply busy! This could mean a couple of things
- People do not take kindly to new work being added to their work flow.
- People may not wish to be told they’ve got to learn new things.
- People have their own goals which measure performance, they want to meet their own targets and goals, not yours.
So what is the simple solution? Well, it’s a combination of listening, clear thinking and detailed planning.
Listening
This relates to goals, everybody needs their own goals to meet. In your case, you rely on others to perform tasks to meet your own goals. The likelihood is you’re not the person updating code or delivering and changing content. So through the goal may be stated simply enough (increasing inbound traffic) getting to it is absolutely a team effort.
In my experience the best way is to listen to people and help them achieve their goals. Then plan a way that shows how your effort will help them reach or exceed them. e.g. How the marketing mangers support will result in them exceeding targets and tapping into more markets, or using online marketing to gather data that will prove invaluable in offline campaigns. This type of motivational approach won’t work in every instance, so what do you do to influence the rest of the teams, and make sure your tasks are undertaken?
So, we’ve covered the listening and we’ve touched on motivating others to implement your suggestions. We’ll cover the more in Part 3